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Giver

Ms. Amelia Boothman CMRS

Marketing
MediaFood and DrinkProduct DevelopmentResearchLeadershipStrategyMarket ResearchNew Business DevelopmentQualitative ResearchStrategic PlanningIntegrated MarketingMarketing ManagementStrategic CommunicationsBrand DevelopmentMarket AnalysisBrand ManagementStrategy DevelopmentProblem SolvingMarketing ResearchProduct InnovationConsumer BehaviourCustomer InsightConcept Development

Director of Brand Innovation Strategy | 1HQ Brand Agency

United KingdomMarketing and Advertising
Current
  • Director of Brand Strategy - Insight @ 1HQ Brand Agency

Summary

My passion is identifying how to effectively position a brand or product for growth. I work with the team at 1HQ to do this through:
· Unearthing the penetrating insights, found deep in the consumer’s emotional decision making regions of the brain
· Bypassing the conscious post rationalization that so often leads us astray when we ask them directly why they buy
· Using techniques such as cultural analysis (a.k.a. Semiotics), strategic analysis and projective techniques
· Working with clients using co-creation techniques to ensure the answer is framed in context and can be realistically actionable within their organisations

If you’d like to discuss your brand’s plans for growth and how we can help you make it happen, please do get in touch via email at Amelia.Boothman@1hq.co.uk

Specialties: Brand Positioning, Communications Strategy, Innovations Development, Brand Strategy, Semiotics, Qualitative Insight, Focus group moderation, facilitation

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EXAMPLE: In your experience, what are the top 3 PR agencies for early-stage mobile startups?
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EXAMPLE: As a photographer - can you provide some guidance on what type of camera equipment you would recommend for indoor stills?
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