Since I was a teenager I wanted to start my own company and I am very grateful for the opportunities given that have led to starting FITSHE.
FITSHE is a new product platform for active female bodies. Our first product is a 100% natural After Workout Shake, based on organic whey protein, marine magnesium and without any artificial sweeteners or other artificial additives.
Eating well and training my body – instead of diet and exercise – lets me get everything out of life on a daily basis. And I believe this to be true for everyone, especially for women. I’m sure my active lifestyle has always helped me push further and get closer to myself.
To me, living an active lifestyle doesn’t mean always having to limit myself. So while I celebrate the idea of getting out of my comfort zone, and truly believe challenging oneself is crucial for personal growth, being kind and letting loose is just as vital – in order to become the best possible versions of ourselves.
By starting FITSHE I hope I will be able to contribute to the active lifestyle of women, for whom being physically fit serves to live life to the fullest. In my view it’s not the active lifestyle – or the body that comes with it – that is the end goal. It’s just the beginning.