Client advocate and educator, interactive technology enthusiast.
Chris Yoko founded Yoko Co out of a passion for interactive media that gets clients strong results. A self-described usability nerd, Chris knows how to give clients a digital presence that works--and pays for itself several times over.
To ensure clients are provided a solid return on investment, he starts by learning their business objectives and customers’ goals. Then aids in the development of fully integrated interactive campaigns that are intuitive and simple to follow through conversion to a new customer or client.
By helping clients succeed online, Chris persist in his personal goal to simplify marketing for both clients and end customers.
Chris assists clients with the following:
> Determining how a website can best generate results for a business.
> Create designs that are not only beautiful and functional, but ultimately beneficial.
> Monitor and maintain campaigns to determine how well a site is delivering results.
> Continue to educate and inform clients on how to leverage interactive technology both strategically and tactically.
His background is a well-rounded mix of sales and marketing experience, which enables him to understand client needs. On the client side, he has served in many marketing roles working with agencies and media companies. On the media side, he helped CBS Radio and their clients develop, leverage and monetize their interactive platforms. On the agency side, he has served as the managing partner of FaceTime Strategy, where he orchestrated and oversaw campaigns for a number of Fortune 1000 businesses.
Sharing his considerable knowledge in the field, Chris is a host on the Digital Marketing News with Yoko Co podcast. He also serves on the development board for the Charity Hockey Classic, is quoted in a number of media outlets such as MSNBC and the Washington Post, and is an avid hockey player, and coach.
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Specialties: Interactive marketing, strategic development, website design, website development, email marketing, search engine marketing, social media marketing, mobile media, mobile marketing