Senior-level integrated marketing professional with a developed sensibility for producing effective program activation to solve key business challenges and drive performance for major brands. My style has proven successful in yielding top-notch service delivery in fast-paced, challenging environments across the retail, technology, entertainment and beauty industries. In short, I blend traditional, evidence-based marketing integration with a passion for emerging technologies and an entrepreneurial style.
Advanced proficiency across the following disciplines: Brand Strategy, Strategic Planning, Creative Direction, Product Management (UX/UI), Digital Marketing (SEO/SEM/Social Media), Program Management, Experiential (Guerrilla) and Public Relations
Developed and re-imagined practices from the ground-up—ensuring operational alignment with key business objectives
International Product Marketing expertise
Photoshop, Illustrator, InDesign, Flash, After Effects, Dreamweaver, Fireworks, Quark, Visio, Acrobat, Microsoft Office Suite (Word, PPT, Excel, Access, Project), Confluence, DeltaGraph, HTML, CSS, XML, jQuery, Basecamp, PHP, JAVA, TeamSite, WebTrends, AdWords, DART, MailChimp, UAT, AB Testing, Agile, SCRUM, SQL, eCommerce, JIRA, SaaS, Technical Integration, Google Analytics, Omniture, Site Catalyst, Adobe
Integrated Marketing: Digital marketing strategy, strategic planning, brand strategy, content strategy, social media strategy, online marketing and advertising (SEO/PPC), marketing automation (CRM—email and mobile/SMS), campaign management, market research, analysis, creative direction, framework development, media relations, media planning, event marketing NOTE: All applied in B2C and B2B environments
Project Management: business analysis, consultative communications, business communications, press release composition, resource management, meeting facilitation, vendor negotiation and management