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Giver

Mr. Darryl Yates, MBA

Management
Microsoft OfficeResearchAnalysisStrategyProject ManagementStrategic PlanningMarketingBusinessMedia

Marketing Executive focused on increasing your profits!

Greater Los Angeles AreaMarketing and Advertising
Current
  • Technical Columnist/ Freelance Writer @ EURweb.com
  • Independent Marketing Consultant @ G2 Marketing Solutions
  • Marketing Project Coordinator @ One Step Retail Solutions

Summary

Senior-level integrated marketing professional with a developed sensibility for producing effective program activation to solve key business challenges and drive performance for major brands. My style has proven successful in yielding top-notch service delivery in fast-paced, challenging environments across the retail, technology, entertainment and beauty industries. In short, I blend traditional, evidence-based marketing integration with a passion for emerging technologies and an entrepreneurial style.

Advanced proficiency across the following disciplines: Brand Strategy, Strategic Planning, Creative Direction, Product Management (UX/UI), Digital Marketing (SEO/SEM/Social Media), Program Management, Experiential (Guerrilla) and Public Relations

Developed and re-imagined practices from the ground-up—ensuring operational alignment with key business objectives

International Product Marketing expertise



CERTIFICATIONS:
Photoshop, Illustrator, InDesign, Flash, After Effects, Dreamweaver, Fireworks, Quark, Visio, Acrobat, Microsoft Office Suite (Word, PPT, Excel, Access, Project), Confluence, DeltaGraph, HTML, CSS, XML, jQuery, Basecamp, PHP, JAVA, TeamSite, WebTrends, AdWords, DART, MailChimp, UAT, AB Testing, Agile, SCRUM, SQL, eCommerce, JIRA, SaaS, Technical Integration, Google Analytics, Omniture, Site Catalyst, Adobe
Marketing Cloud
Integrated Marketing: Digital marketing strategy, strategic planning, brand strategy, content strategy, social media strategy, online marketing and advertising (SEO/PPC), marketing automation (CRM—email and mobile/SMS), campaign management, market research, analysis, creative direction, framework development, media relations, media planning, event marketing NOTE: All applied in B2C and B2B environments
Project Management: business analysis, consultative communications, business communications, press release composition, resource management, meeting facilitation, vendor negotiation and management

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Please choose how we can both help the cause

Short Quiv
A Short Quiv is a one sentence question, followed by a one sentence answer. Quick, simple, and to the point.
EXAMPLE: In your experience, what are the top 3 PR agencies for early-stage mobile startups?
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Quiv
You may ask any question (within reason). It should be limited to what you believe the Giver is able to answer.
EXAMPLE: As a photographer - can you provide some guidance on what type of camera equipment you would recommend for indoor stills?
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Phone call
You can have a short, up to 15 minute phone call with the Giver, at a time convenient to both of you.
EXAMPLE: I'd like to discuss your experience in replace an engine on a 1967 Ford Mustang.
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Video chat
You can have a short, up to 30 minute video conversation with the Giver, at a time convenient to both of you.
EXAMPLE: Before I go on a 6 months trek in the Amazon, I’d like to learn from your experiences there.
Coming soon...
Meet for a coffee
You can set up a meeting, up to 45 minute long with the Quiver. You will need to buy the coffee :-)
EXAMPLE: You've had a lot of experience scaling companies. I'd like to spend some time with you to learn from your experience.
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American Mathematical Society

Science and Technology

Organization that normally receives no more than one-third of its support from gross investment income and unrelated business income and at the same time more than one-third of its support from contributions, fees, and gross receipts related to exempt pur

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