Deena Rosen is an accomplished design leader who is passionate about using behavioral design to solve some of our planet’s biggest problems. As the VP of Design at Opower, she led the design of products that nudge people to use less energy, and with big impact: Opower has so far saved 11 billion kWh across 50 million homes worldwide.
Prior to joining Opower, Deena spent 15 years designing user-friendly products & experiences across multiple industries, including organic food, mobile technology, and enterprise software. She has a masters degree in Product Design from Stanford University and a Bachelor’s degree in Computer Science from Duke University.
In addition to being a designer, she can be tagged as a meditator, amateur anthropologist, and farmers' market aficionado. She lives happily in San Francisco, and is the person always nagging you to turn off the lights when you leave the house.