15 years of marketing and organizational leadership in high-growth, high-tech start-ups.
Early marketing career galvanized in Fortune 50 companies including ExxonMobil and Procter & Gamble.
Proven professional track record building & leading marketing/sales organizations for software start ups including Answers.com (acquired), Strategy Runner (acquired), fring (acquired) and founding other entrepreneurial ventures.
Undergraduate degree at McGill University (Montreal, Canada) & MBA from INSEAD (Fontainebleau, France)
I build profitable, enduring brands. I build from the bottom up and then the top down: setting strategy, developing, measuring it in market and refining.
My DNA is a mix of analytics with creativity. My track record has shown that through customer and channel understanding I can continue to develop winning products and innovative go-to-market approaches.
I lead marketing for mobile companies: responsible for planning & executing all marketing and sales activities from driving user acquisition through to building company revenues.
Specialties: consumer technology, mobile marketing, ASO, organic and paid traffic (SEO & SEM), conversion optimization, retargeting, competitive analysis, PR, partnerships, affiliates, ecommerce, social media, performance marketing, ad buying, content marketing (using hubspot, buffer...) and email marketing (mailchimp, aweber, constant contact...), lead gen...