I'm a strategic communications professional and social media strategist with a background in creating integrated marketing campaigns in both traditional and digital arenas. My client base has included established companies, start-ups, and associations. Currently, I have a concentration with organizations in the health care and hospitality arenas. I also have considerable political experience as well in advertising, fund raising, strategy.
I've conceptualized from-the ground-up entire marketing campaigns and also worked to streamline and tweak ongoing campaigns that may have been struggling.
Much of my work lately has focused on the use of social media as a means of communications. This includes running blogger outreach efforts, developing social network (Facebook, Twitter, etc.) campaigns, and online reputation management monitoring.
• Design and implement full strategic communication programs and campaigns
• Evaluate and execute communications tactics including paid advertising, direct mail,
• Internet and web-based multi-media, and grassroots/membership advocacy tools
• Excellent grasp of emerging and innovative communication technologies
• Deep knowledge of online marketing strategies, tactics, and techniques
• Emphasis on business development and growth
• Strong writing and editing skills