Creative Strategist. Tech Neek. Change Agent. I get called these things, and more. But I’m not the type to be boxed in by a label.
Ambitious, entrepreneurial, passionate, curious and able to move ideas swiftly into action. A natural connector of people. Diverse background in media, strategic partnerships, creative strategy, digital, content and experiential. Insatiably intrigued by behavioral psychology, leveraging data-driven insight to navigate and instruct digital, content and creative marketing strategies, innovations and partnerships.
Feel most comfortable in agile, fast-paced start-up environments. Founded Australia’s most dynamic collective of creative and communications experts, The Village Agency™ and remained an independent consultant to agencies and clients for strategic and creative marketing projects.
Currently working from New York with P&G, Reebok, Beiersdorf, Pfizer, Disney Parks and Resorts, Mondelez, Mastercard and more. I worked with a broad cross-section of clients during my career in Australia, from start-ups to global brands, including REA Group, SEEK, NAB, Australian Super, MTV, National Geographic Channel, Coca Cola, Ford Motoring, Optus, McDonalds, ING Direct, Mitsubishi, Vodafone, MARS, Disney Studios, Schweppes and Cadbury.
Judge for the Cannes Young Lions, AdWeek's Media Plan of the Year, Festival of Media and Effie Awards. Member of the Executive Leadership Team who steered Carat to be named AdWeek Media Agency of the Year in 2015.
Confident speaker and keynote presenter, addressing audiences at SXSW V2V, the Creative³ Forum as one of four "Disruptive Entrepreneurs", TEDxWomen, Walt Disney's Media Summit, MediaPost's Millennial Summit, 4As STRAT-FEST and more.
Passionate about making a positive difference in the world, social good, music, technology, hip hop yoga, animal welfare, good food and great design.