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Mr. Patrick Kennedy

Research
Qualitative ResearchQuantitative ResearchBrand trackingBrand researchPsychologyCyberpsychology

Research Director at Dunnhumby

IrelandMarket Research
Current
  • Research Director @ dunnhumby

Summary

I currently work with dunnhumby as a Research Director, managing the Shopper Thoughts research panel. With access to Tesco clubcard data my work allows me to connect behavioural and attitudinal data to provide insights beyond that of any other Irish research agency. Feel free to get in touch if you have any retail related research questions.

I have a BA (Hons) in Psychology from University College Dublin where I studied quantitative and qualitative research methods, statistics, social, developmental, sport, cognitive and biological psychology. I did my research project on the positive effects of 'prosocial music'​, a study which has been published in the European Journal of Psychological Students

http://jeps.efpsa.org/index.php/jeps/issue/current.

I also have a Masters (1.1) in Cyberpsychology from IADT. Within the course I studied social media usage, artificial intelligence, gaming, online consumer behaviour and Virtual/Augmented reality. My research focused on the cognitive effects of violent app game play.

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World Wildlife Fund Inc

Environmental

Multinational conservation organization working worldwide to combat climate change, save endangered animals, protect wild habitats, and transform market forces to act in harmony with nature.

To conserve nature and reduce the most pressing threats to the diversity of life on Earth.