(For the best idea of what I do, visit www.think-inc.co.uk.)
I help tech brands (websites, apps, etc) and others stand out and win way more than their share of attention, buzz, traffic, links, customers and revenue... by delivering quirky PR/marketing ideas that go viral and spread across the web/ world.
I also train clients how to do this themselves.
What I do is very niche. One client declared it “unique”; another “uniquely cost-effective”. It’s hard to find elsewhere.
There are different names for it: viral marketing or viral PR; guerrilla PR or guerrilla marketing; non-traditional PR or stunts; or sometimes even content marketing or social media marketing, because the results rely on great content and spread across social and other media.
I’d call it quirky, creative PR that spreads virally across the web and often the world.
I work equally in the U.S. and UK. I know how to get global coverage, both by managing other agencies on global campaigns and just by creating ideas that spread globally.
I’ve worked for Craigslist, Apple, Marks & Spencer, Badoo.com, Lulu.com, Spoonflower.com, Visit Scotland, Disney, British Gas, The FA and UNICEF.
My specialty is delivering PR/marketing ideas that cut through the clutter and spread virally. So, instead of getting one piece of attention, you get many.
This, in turn, delivers buzz, awareness and traffic, plus – what some clients most value – quality back-links that boost SEO and cut PPC costs.
The common denominators are that creativity makes your money go further and that a good idea wins attention money can’t buy. Indeed, you don’t need a huge budget to get attention – you need a good idea.
I work for clients who want more for their money or to stand out in a crowded market at a cost-effective price.
I also facilitate brainstorms and provide training in creativity, including creativity in PR/marketing.
I work on a retainer or project basis, sometimes with a performance-related element.