I’ve been wildly lucky to grow big, iconic, global brands at some tremendous companies. I was at the forefront of digital marketing at Aol, a pioneer in entertainment marketing, created a new fast-food category at Burger King and designed TV commercials that were DVR "fast-forward proof."
Along the way I worked with John Lassiter from Pixar, produced Dave Matthews, did a shoot with the amazing photographer Richard Avedon and even created Steven Spielberg’s magic gold card. It’s inspiring to work with teams at brilliant agencies and coach talented marketing professionals who have helped make Brands loved and respected.
I love the power of marketing and the ability to swiftly change the trajectory of consumer brands, leveraging the passion of loyal customers. Knowing customers and listening to what they want and what triggers buying behavior is the fast path to influencing consumer behavior. My goal is to have customers love a brand enough to share with their friends and family. Even when it meant turning down Sylvester Stallone when he wanted to do a TV commercial for one on my brands. But in my defense, I gave the job to Julia Roberts.