I have twenty-two years experience directing national and local PR campaigns for authors/publishers, entertainment organizations, indie films, startups, corporations, nonprofits, websites and other entities that result in top tier and specialized media coverage. My media placements include The Today Show, Good Morning America, The View, The New York Times, The Wall Street Journal, USA Today, Mashable, TechCrunch, PerezHilton, Daily Candy, TIME, Newsweek, Reader's Digest, Forbes, FastCompany and more.
I'm also a ninja grade copywriter, skilled in untangling brands' messaging to multiple target audiences and condensing it into content as diverse as press materials, web copy and taglines. From launches to re-branding to increasing conversions, I’m creatively driven to ensure both B2C and B2B materials achieve their intended purpose. I've successfully delivered long and short-form copy that got results for tech startups in the mHealth, eCommerce and customer support categories.